On Campus / Summer 2009

Mount Mercy Wins National Admissions Advertising Award

Mount Mercy has been awarded a Silver Award for outstanding “Outdoor/Transit Billboard” by the Admissions Marketing Report in its 24th Annual Admissions Advertising Awards.

The Admissions Advertising Awards is the largest educational advertising awards competition in the country. This year, more than 2,000 entries were received from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries. Awards and certificates are given to those entrants whose marketing materials displayed exceptional quality, creativity and message effectiveness.

Mount Mercy’s billboards were created in conjunction with The Lawlor Group, a firm based in Minneapolis, Minnesota that provides market research, strategic counsel and integrated marketing communications (print and web) assistance to 170 colleges and universities.

The billboards feature the slogan “The educational equivalent of…” with various nontraditional sports, including fishing, kayaking, and snowboarding, among others. Current billboards posted in the regional area highlight golf and fishing, with the slogans “The educational equivalent of a hole in one” and “The educational equivalent of catching the big one.”

“The billboards fully exemplify the distinctive characteristics of a Mount Mercy education and we are proud of the message they send to prospective students and community members,” says Mount Mercy President Christopher Blake. “The billboards uniquely illustrate Mount Mercy’s strength of providing top-notch academic programs and a vibrant campus life.”

“The Admissions Advertising Award represents national recognition for Mount Mercy’s creative efforts, but more importantly, it reinforces the college’s strategic commitment for increasing awareness for the investment value of a high quality, personal, values-oriented college education that helps students begin successful careers,” says John T. Lawlor, president of The Lawlor Group.

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